Industry · Real estate

Real estate
built for real growth.

A lead generation system for real estate agencies — built around the moment a homeowner first considers selling, and the long six-month journey from there to signed mandate.

The playbook

What we run for real estate clients.

1. Valuation lead generation

The valuation form is the single highest-leverage page on most real estate websites. We rebuild it from scratch — multi-step, mobile-first, with property questions that pre-qualify the seller before they hit “submit”. Average conversion rate on our valuation pages: 11.2%, against an industry baseline of about 2%.

2. Listing portal optimisation

Idealista, Immoscout24, Engel & Völkers, Rightmove — every portal has different ranking signals, different image requirements, different premium placement economics. We treat each portal as its own channel and optimise it accordingly.

3. CRM-integrated lead nurture

The average residential sale takes 4–7 months from first valuation to signed mandate. We wire your CRM into the ad platforms so they learn from actual mandates signed, not just form fills.

4. Local + AI search

“Real estate agent Mallorca” is increasingly answered by ChatGPT and Google AI Overviews, not the traditional ten blue links. We do the schema, content and trust-signal work to be the agency that gets cited.

5. Google Ads for Spanish real estate

For estate agencies operating across Mallorca and mainland Spain, paid search is the fastest way to fill the pipeline between referrals. Regional CPC differences, Spanish-language buyer intent, and the right conversion events wired back to your CRM — see our dedicated Google Ads agency in Spain page for the full approach. For island-based agencies that want paid search, SEO and social under one roof, see our marketing agency in Mallorca page.

Related work

From the archive.

Case study

See similar work — PRIMUNDUS: regional SEO growing 4.2x in 9 months

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